This is significantly better than the 4.5% year-over-year revenue jump the company had posted in last year's corresponding quarter.Ĭlearly, it doesn't make financial sense for Apple to discontinue the production of the iPhone X. By comparison, the company had seen a far slower jump of just 4% during the same quarter last year, so it is evident that the iPhone X, which starts at $999, has an important role in boosting sales.įurthermore, the midpoint of Apple's guidance for the quarter including March calls for a 16% year-over-year jump in revenue.
The ASP of an iPhone during the recently reported quarter jumped 14.5% year over year from $695 to $796. Still, Apple's iPhone revenue shot up 13% year over year during the quarter that included December thanks to a massive bump in average selling prices (ASPs). Wall Street, on the other hand, was looking for 80 million in iPhone shipments, and Apple would have easily exceeded that mark had there been an extra week, like the prior year. The company shipped 77.3 million iPhones during the quarter including December, down 1% from the prior-year period, when the quarter had an extra week. The market was disappointed with Apple's iPhone shipments last quarter.
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